Stay tuned for 2020 IMCC Asia Information

2019 Agenda 
”Creating Stories Through History & Heritage”

Monday, March 18th 

8:00AM Registration Desk Open

9:00AM - 11:00AM Hong Kong Walking Tour - Introduction to Hong Kong: Colony to Financial Powerhouse (included in registration fee)

This 2-hour Hong Kong city walking tour focuses on the history of Hong Kong from British colonial rule to its rise as a financial superpower and transition to China. Led by a local historian or architect, we will cover the Central and Sheung Wan districts where East meets West—modern skyscrapers vie with traditional culture.

11:00AM - 1:00PM Lunch On Your Own

1:00PM - 5:00PM Paths to Successful Projects (separate registration fee required)

This workshop will cover the important steps to ensuring building project success. Attendees will learn about developing a vision for a building project, setting roles and responsibility of staff and community, and linking the project to strategic planning. Developing architectural and exhibition designs, defining project components, budgets and business plans will be featured. Right sizing, living through projects and dealing with the realities of post-opening life will be covered. Attendees will be encouraged to engage with the presenters and colleagues on problem solving ideas. 

  • Gretchen Coss, Senior Associate | Director of Global Marketing, Gallagher and Associates

  • David Greenbaum, FAIA LEED AP bd+c, SmithGroup

  • Daniel Payne, AEA Consulting

  • Yi Zheng (Margaret) Deputy Professor, Fudan University, Shanghai

5:05PM - 5:45PM Museums Boost The Soft Power Upgrading of Cities

  • Yi Zheng (Margaret) Deputy Professor, Fudan University, Shanghai

5:45PM - 6:45PM Welcoming Reception at The Murray Hotel 

Tuesday, March 19th

8:00AM Registration Desk Open

8:30AM - 9:30AM Changbai National Park Center 

Located in Jilin Province this mixed-use cultural district development aims to create an authentic, educational, and culturally distinctive National Park Center destination. The development covers around 12 hectares and has approximately 150,000 sm. This is a unique opportunity to create a world-class and environmentally rich development with an identity that is unique to its mountain base setting. The cultural and natural systems of the mountain location both literally and figuratively showcase the environmental and architectural expressions of the site. Several new cultural institutions will anchor this mixed-use destination.

A primary goal of the project is to educate the public on unique aspects of the park and the local town through activities, events, landscape preservation zones, environmental sustainability, and the designed experience will be integrated into the fabric of this resort.

The destination will include a visitor center, a natural history museum, children’s museum, winter garden, flying theater, dinner theater, retail stores, restaurants, cineplex, indoor sports center, music center, spa, and residential units that include artists’ lofts and apartments. Diverse programs will be made available to the public throughout the year for generations to come.  

  • David Greenbaum, FAIA LEED AP bd+c, Vice President, SMITHGROUP

  • Sujit Tolat, Principal, Executive Director, Gallagher and Associates

  • Lynn Zhao, Project Manager, Legend Cultural Development

9:35AM - 10:15AM A Way of Thinking: Engineering the Future of Cultural Buildings

Grown through a long-standing history of working on cultural projects, Steensen Varming will present the past, present and future of engineering services for cultural buildings.

  • Chris Arkins, Director, Steensen Varming

  • Dr. Emrah Baki Ulas, Associate, Steensen Varming

10:15AM - 10:45AM Networking Break

10:45AM - 11:30AM Guangzhou Sound Museum 

The Guangzhou Pearl River Piano Cultural Park project, invested by Pearl River Piano Group with RMB 320 million, is to renovate and regenerate the company’s old piano factory, which was built since early 1990s and holds an architectural space of up to t 156,000 square meters. The project plans to build an innovation hub and incubator for cultural industries ranging from music making, filmmaking, art education to animation making, game design, new media technologies, etc..

As a side-project of Guangzhou Pearl River Piano Cultural Park, a piano museum was conceived, inspired by the long history of the piano company. Nonetheless, this is not an ordinary museum in the traditional idea. It comprises three major parts. Firstly, this piano museum will showcase a large collection of precious antique pianos from the classical time to the modern era, and demonstrate the exquisite craftsmanship, offering visitors comprehensive knowledge about the evolution of the “king of musical instrument.” Secondly, with advanced new technologies, this piano museum will present visitors interactive, educational and artistic experiences through the means of VR, AR, MR, etc.. Thirdly, a Sound Research Center, supported by scholars and product developers, will be set up to apply academic studies to everyday usages (music therapy, ambience music, for example) and create commercial projects. All in all, this new concept of a piano museum is one of a kind.

Initially, the canteen building of the old piano factory is chosen and will be transformed to house the future piano museum. Taking up a solo building of about 3,000 square meters with a central location, plus potentially a significant outlook, this piano museum is expected to be a landmark and the biggest highlight of Guangzhou Pearl River Piano Cultural Park.

  • Geuntae Park

  • Shane (Yuanming) Qin, Guangzhou Pearl River Piano Cultural Park Management Company Ltd.

11:30AM - 12:30PM Lunch at the Murray Hotel 

12:30PM - 1:15PM Developing of a Cultural HUB

After several years of experience we are working on Europe’s largest and most ambitious urban cultural development is the 1 Bn Euro / 100 Hectar park / 150.000 sqm building worth Liget Budapest Project, which envisions the complete renewal of Budapest's largest and most iconic public park. The project will create green oasis in the middle of the city offering unrivalled leisure and cultural experiences for both citizens and tourists from all around the world.

The City Park (Varosliget) with its rich history spanning two centuries, offers a unique mixture of a 100 hectare natural green environment and institutions of leisure, entertainment and culture, closely connected to the World Heritage area of Budapest. Within the project the entire park will be completely rejuvenated, with its green area enlarged, while the institution buildings will either be renovated or newly built, to constitute a high quality, family and visitor friendly cultural site, which focuses on sustainability, high-tech solutions and outstanding visitor experience.

The project will raise the profile of Varosliget and its environs, making it one of Budapest’s leading leisure and cultural districts, and a destination renowned all over Europe. The Liget Budapest Project has been chosen as one of the best major projects in Europe as the city's biggest urban development project in 2017 at MIPIM.

 The project has reached its stage of implementation. Varosliget is transformed into a diverse green surface, with tens of thousands of square meters extra a green surface, with fewer paved roads offering a wide variety of leisure activities: sports grounds, playgrounds, cafes, running ring, dog rides, unobstructed passage everywhere for disabled visitors too, quality cafes and restaurants.

The elements of the project: Museum of Fine Arts, New National Gallery, National Restoration and Storage Center, Museum of Ethnography, underground parking lot, House of Millennium, House of Hungarian Music, Science Center, Children’s Theatre, Comprehensive restoration of the city park.

  • Attila Sághi, CTO, Városliget

1:20PM - 2:20PM Building Culture - Hong Kong Palace Museum

  • Freddie Hai, Rocco Design Architects

  • Derrick Tsang, Rocco Design Architects

2:30PM - 3:30PM M+ Museum Project Overview

  • Marlene Lieu, M+ Museum

  • SM Lin, WKCDA

Wednesday, March 20th 

8:00AM Registration Desk Open 

9:00AM - 9:45AM Bringing History to Life in the Middle-East: Dubai’s New Shindagha Museum

It’s not every day that a new museum opens, but 2018 has been a special year for Dubai — the doors opened on the first two pavilions of the massive new Shindagha Museum. Located in Dubai’s historical district, this museum aims to become the home of the emirate’s distinct history and culture, preserving the young state’s cultural heritage while connecting Emiratis with their own culture and traditions and introducing them to visitors from around the globe. The making of this 18-pavilion museum has been an opportunity to involve multiple voices and to reach out to members of the community in order to gather and share common stories – and to define a new national narrative.

This case study dissects the making of a new institution, via the close collaboration between an Emirati team of experts from the Dubai Municipality, the Dubai Ministry of Culture, and the Dubai Ministry of Tourism, with GSM Project, a global exhibition planning and design firm that put together an international team of curators, researchers, film directors, producers, production specialists, and designers (among others) to imagine and build the first pavilions of this exciting new institution. This presentation will focus on helping attendees understand the challenges involved in working on complex cross-cultural projects. A speaker from GSM Project will give concrete recommendations, based on lessons learned, and will share recommendations with other museum professionals engaged in creating new cultural institutions today.

  • Jason Shatilla, Senior Creative Director, GSM Project

9:45AM - 10:15AM Networking Break

10:15AM - 11:00AM Context and Culture in the Design of Cultural Nodes

Cultural buildings can enrich individuals with their content or their unique architecture. But cultural buildings are also place makers in the city used to stage human interaction in the public realm around. As such, cultural buildings must relate strongly to the city and to a local cultural context to become relevant for everyone. 

  • Claude Godefroy, Partner and Design Director, Henning Larsen Architects Hong Kong

11:05AM - 12:00PM Leading the Way: How a National Museum can Help Shape the Narratives of Tomorrow

Launched in April of 2018, the Singapore Heritage Plan represented two years of work for the National Heritage Board, the National Museum of Singapore, and several other pillars of the Singaporean cultural landscape. Taking up the manifesto that Singaporean identity is anchored in the nation’s rich, multicultural heritage, the Plan aspired to develop and promote a vision for a cohesive society, one which would value and engage with its heritage and which might usher Singapore confidently into the future.

Starting in 2016, the work began with a vigorous process of reviewing the Heritage Board’s achievements, identifying areas for improvement and seeking feedback from the public with the aim of developing progressive strategies and initiatives for the sector. In all, over 30 focus group sessions were held and more than 730 participants were consulted. Coming from a wide variety of diverse backgrounds, participants included heritage experts, members of non-governmental organisations, academics, practitioners, museum-goers, volunteers, educators, youths and students, and other members of the general public.

Angelita Teo, Director of the National Museum of Singapore, shares insight into the museum’s central role in the planning process, and how recent programming and exhibition work at the museum reflects the findings and central pillars of the Singapore Heritage Plan.

  • Angelita Teo, Director of the National Museum of Singapore

12:00PM - 1:30PM Lunch at the Murray Hotel 

1:30PM Transport to Tai Kwun (included in registration fee)

2:00PM - 3:00PM Turning the Prison inside-out: from a place to avoid to a magnet for visitors – Transforming the former Central Police Station Compound into Tai Kwun – Centre for Heritage and Arts

Tai Kwun is the Centre for Heritage and Arts, a place of inspiration, stimulation, and enjoyment for all Hong Kong people.  It aspires to offer the best heritage and arts experiences , and to cultivate knowledge and appreciation of contemporary art, performing arts, and history in the community.  It is situated at the restored Central Police Station compound, one of the most significant revitalisation projects in Hong Kong.   The revitalisation project has been led by The Hong Kong Jockey Club in partnership with the Government of the Hong Kong SAR and is now managed by The Jockey Club CPS Limited, the not-for-profit operator set up by the Club’s Charities Trust.  Since opening in May 2018, Tai Kwun has captivated the interest and curiosity of Hong Kong, with 1 million visitors in the first 4 months.  This session will reveal the journey of how Tai Kwun is transformed from once a one-stop shop for law, order and justice to now a unique cultural site being an integrated home for arts, heritage , and enjoyment.

  • Timothy Calnin, Director, Tai Kwun - Centre for Heritage and Arts

  • Anita Lo, Head of Facilities Management, Tai Kwun – Centre for Heritage and Arts

3:00PM - 4:00PM Behind the Scenes Tour of Tai Kwun Center for Heritage and Art

4:00PM - 5:00PM Closing Reception at Tai Kwun Center for Heritage and Art

5:00PM Transport back to the Murray Hotel 

(Program is subject to change)